Breakfast Executive Exchange: Is Hotel Tech Overhyped? Market Signals and the 2027 Outlook

Breakfast Executive Exchange: Is Hotel Tech Overhyped? Market Signals and the 2027 Outlook taking place in Amsterdam on Wednesday 22nd April 2026 from 8am.

Cutting through the noise to drive measurable value

• Market outlook: investment signals, consolidation, and risk priorities
• AI – separating hype from tangible results
• Establishing a use case – the difference between failure and success
• Investment priorities: where should you invest?

Why attend?

• Read the real market signals: which metrics and buyer behaviors are separating enduring solutions from short-lived hype.
• Budgets under pressure: where investment is accelerating (commercial, automation, data/AI, payments) and where consolidation is inevitable.
• Platform vs. point solutions: how integration, interoperability, and vendor lock-in are reshaping procurement and partnerships.
• From pilots to proof: practical criteria to scale, renegotiate, or sunset tech—plus what “next” looks like for 2026 planning.

Join this expert-led, peer-to-peer deep-dive session to hear from those in the know. Take back to your business an understanding of what it takes to succeed and lessons learned from those who have been there, done that.

Delegates must pre-register interest prior to the day of the event.